In 2020, social movements had a significant impact on influencer content. The data-driven investigation in the March 2020 Tribe Top 10 showed how the emerging crisis had affected content creation on social media's top channels. The report also featured leaderboards and brand spotlights in the beauty and fashion industries. The November 2020 report focused on how influencers discussed or not discussed 2020's most important social topics. The report found that influencers played a significant role in driving conversation around these topics. The report also featured data on the top US and European beauty, fashion, and haircare brands by engagement metrics. The report concluded by defining EMV and providing top 10 lists for beauty, fashion, and apparel brands.
