The Black Lives Matter movement has had a significant impact on the digital landscape, with social media playing a crucial role in mobilizing support for the cause. Influencers and consumers turned to social channels for community during the COVID-19 pandemic, but in the wake of the movement, content creators and brands have used their influence to educate, donate, and spread the message that Black Lives Matter. The top 10 US, UK, and France beauty, fashion, and apparel brands have all been active on social media, using their platforms to support the cause and engage with their audiences. The events of the past several weeks have prompted reflection on the challenges faced by the Black community, both in the US and around the world.
