The automotive industry is facing increasing pressure to reduce CO2 emissions from cars, with regulations tightening worldwide. Major cities are leading the way, with regulations often exceeding national or pan-national standards. London, for example, will implement a system in 2008 that differentiates car emissions, with those emitting less than 120g/km entering the charging zone free of charge and those emitting above 225g/km being charged £25 per day. This is expected to drive changes in buying patterns and commuting modes. The oil crisis analogy is being used to illustrate the urgency of the situation and the need for immediate action.
