Mobile TV services have had disappointing subscriber uptake and revenue growth worldwide. However, there are ways to improve the business, such as focusing on the four hypotheses to ensure success. The report identifies the actions key players need to take to improve the Mobile TV business, including linking expertise and passion for innovation to develop strategies for transformation. Despite the criticism of Mobile TV services, market players can increase subscriber uptake and revenue growth by working on improving the existing business model for broadcast Mobile TV.
