The airport retail sector has experienced strong growth in the past five years due to airports' efforts to develop non-aeronautical revenue sources. As air traffic declines, the sector will become even more strategic for airports to reduce their dependence on airline fees. However, airports and retail operators face challenges in improving performance and meeting new expectations. This study by Arthur D. Little provides insights into key questions for the sector, including how airports can maximize retail revenues, how their expectations of retail operators have changed, and the impact of new industry standards on the value chain. The study is based on an industry outlook and extensive experience in travel retail strategy consultancy.
