The IT innovation dilemma is a common challenge faced by CIOs, where cost pressure forces them to focus on internal efficiency and service quality rather than innovation. However, CIOs have the potential to deliver valuable innovations to the organization. IT innovation can transform business models through small endeavors that can be highly effective for the company. To make innovation work, a successful innovation management process is needed, which does not have to be costly or require a big-bang approach. A step-by-step approach consisting of four simple steps can be implemented, starting with leveraging IT innovations that are already in place, such as collaboration tools or self-service portals. By involving stakeholders and convincing them of the benefits of innovation, a full innovation management process can be implemented.