The Smart Home market is rapidly growing and is becoming a significant market for multiple industry players. Telecom operators are well-positioned to unlock untapped potential in this market due to their existing infrastructure and customer base. However, current Smart Home solutions come with major limitations, such as limited customer value, single point solutions, and a lack of services and solutions focus. To succeed in the Smart Home market, service providers must overcome these challenges by adopting cross-industry cooperation, platform integration, and customer-centric business models and services.