This report provides a benchmarking study of mobile network operator (MNO) tariff plans for voice and mobile broadband (MBB) services in Europe, the US, and the Middle East during the second half of 2015. The study analyzed a set of comparable tariff plans, including unlimited voice and SMS, without device subsidies, and aimed at the consumer segment. The study considered 17 countries and traced trends back to December 2013. The report aims to answer questions such as what are the different price strategies among MNOs in each analyzed country, are there different pricing trends and strategies across different countries, and are plans differentiated in terms of value-added services offered. The report also includes a comparison of 3G and LTE offers and analyzes the current state of the tariff plan landscape for data and voice commercial offers.
