Fuel cell vehicles (FCVs) are expected to become a significant market trend in the long term, even with a favorable climate-policy scenario. The International Energy Agency (IEA) predicts that FCV sales volumes will reach about 17% of the global market by 2050, with 35 million annual unit sales. However, the uptake of FCVs is uncertain due to the need for significant cost reductions, the lack of market need for network infrastructures, and the time required to identify and standardize the most efficient solution for hydrogen production. Public administration can play a role in promoting FCVs and breaking the initial impasse by implementing various policy options.