The Future of Mobility 3.0 report by Arthur D. Little explores the era of disruption and creativity in the mobility industry. The report identifies five strategic dimensions for mobility solutions providers to shape the future of mobility: sense of purpose, customer experience, operational excellence, ecosystem integration towards Mobility-as-a-Service, and successfully managing transformation. Imperatives within each dimension are outlined, such as understanding customer needs and behaviors, building a superior customer experience, and integrating the ecosystem towards Mobility-as-a-Service. The report also introduces the Arthur D. Little Urban Mobility Index 3.0.