The report provides a critical review of the impact of digital business models on the freight industry. The authors argue that while digital business models are still a hype topic in the industry, they are not yet a true disruptor. However, the industry transformation is well underway, and growth rates are increasing. The report identifies nine business model archetypes that are currently being used in the industry and provides strategic implications for market players. The authors conclude that there is still a lot to gain or lose for market players in the freight industry.
