The automotive industry is undergoing significant changes as new technologies emerge and customer mobility demands evolve. Car subscriptions, which offer high flexibility and customization, are becoming increasingly popular as a result. These subscription models differ from traditional rental or leasing and financing offerings in their emphasis on convenience, flexibility, and customization. The growing demand for alternative mobility solutions, combined with the increasing importance of environmental awareness and urbanization, is driving the popularity of car subscriptions. Digitalization is also playing a key role in enabling the development of new business models and services. While the true market potential of car subscriptions is yet to be fully realized, they are expected to hold significant growth potential in the future.
