The report highlights the importance of adopting and optimizing emerging technologies in sports to enhance the fan experience. To achieve this, organizations should focus on four areas: reassuring fans about data usage, identifying fan needs and expectations, converting casual fans into avid fans, and building digital practices and transforming organizational culture. Technology is now an integral part of how fans consume sports, with nearly 70% of fans stating that emerging technologies have enhanced their overall viewing experience. The report also notes that younger fans consume sports passionately both in-stadium and via online digital channels. The digitization of sport and the fan experience can strengthen engagement, build brand value, and drive revenue growth.
