The report highlights the importance of purpose-led organizations in today's world, where companies are being held accountable for their response to the pandemic and their impact on society. Purpose-driven organizations are expected to act with empathy and have a positive impact on the world, not just for economic gain. The report emphasizes that purpose is not just about economic exchanges, but reflects something more aspirational, pointing towards how an organization makes a difference in society. The report also notes that purpose-driven organizations play a critical role in supporting relief efforts and driving economic and humanitarian recovery, as well as supporting social justice movements. The report focuses on the consumer perspective and highlights the real business risk of losing customers if organizations do not positively contribute.
