The report, "OTT Streaming Wars: Raise or Fold," highlights the impact of data on the media and entertainment industry. The rise of OTT streaming has disrupted the industry, leading to fragmentation and a race for subscribers. Data is now seen as a key factor for success, with 67% of interviewees declaring it to be business critical for survival. However, only two out of three media and entertainment companies reach a basic level of data maturity, with European and traditional players lagging behind. To overcome these challenges, companies need to set data at the core of their strategy, build an environment of trust, and address users not audiences. They also need to work on culture and skill sets, build data-in-motion cloud-based architectures, and align data governance to enable democratization and agility. Overall, the report suggests that companies need to raise the stakes and embrace data to stay competitive in the streaming wars.
