Brand Finance GIFT 2016 with CIMA and IPA is an annual review of the world's intangible value. The report highlights the significant trends in global intangible assets over the last 15 years, including the absolute scale of global intangible assets and their high percentage of global Enterprise Value. The volatility of intangible asset values caused by changes in investor sentiment over time is also noted. The report also points out the confusion created by some intangible assets appearing in balance sheets while most do not, and the failure of IFRS3 to adequately report the current real value of both internally generated and acquired intangibles. The phenomenon of 'undisclosed intangibles' has arisen because Accounting Standards do not recognize intangible assets unless there has been a transaction to support intangible asset values in the balance sheet.
