Brand Finance has released the GIFT 2015 report, which provides an annual review of the world's intangible value. The report aims to bridge the gap between marketing and finance by helping companies connect their intangible assets to the bottom line. The report includes a methodology for evaluating marketing programs and investments, as well as a country focus section. The report also includes a CIMA thought piece on the financial reporting of intangible assets and the implications for M&A and tax. Brand Finance also evaluates thousands of the world's biggest brands every year and releases league tables of the most powerful and valuable brands by industry sector and national market. For more information, visit www.brandfinance.com.
