The Brand Finance GIFT 2016 report provides an annual analysis of the fluctuations in the value of intangible assets in the global stock markets. The report covers the most significant trends that have developed over the past 15 years, including the total value of intangibles worldwide and their percentage contribution to the global value of companies, the volatility of the value of intangibles that cause changes in investor sentiment, the confusion created by including certain intangibles in financial statements, and the failure of IFRS3 (International Financial Reporting Standard 3). The report also provides results for Spain and Latin America, as well as definitions, a contextual framework for corporate reporting, and a methodology.