The Brand Finance Global Intangible Finance Tracker (GIFT™) is an annual review of the world's intangible value. The report ranks the top 100 companies by total and disclosed intangible value. The report also discusses the importance of goodwill hunting in financial accounting and offers consulting services. Brand Finance is a leading independent brand valuation consultancy that has been helping companies connect their brands to the bottom line for over 20 years. The company is known for its independence, technical credibility, transparency, and expertise. Brand Finance helped develop the internationally recognized standard on brand valuation (ISO 10668) and the recently approved standard on brand evaluation (ISO 20671).
