The report discusses the growing importance of brands, IP, and other intangible assets in business, and how multi-nationals are seeking to shelter the value created by these assets from tax authorities. The current political climate has increased the risk of legitimate restructuring of the brand or IP management function being viewed with suspicion by tax authorities. However, the report suggests that significant commercial and financial benefits are available to organizations that transfer the management of international brands to dedicated brand management companies in locations such as Switzerland, Ireland, and Singapore. The report recommends careful planning through a detailed feasibility study to avoid potential complications and pitfalls, but the benefits often outweigh the risks.
