The BrandFinance Journal has published an article titled "Türkiye'nin Son Bir Yıllık Marka Yolculuğu". The article reports that despite Turkey's economic growth, its domestic brands have not been included in the "World's Top 500 Brands" ranking. However, Turkey ranked 19th in the "Country Brands" ranking, surpassing many countries. The article highlights the importance of brand and brand value research and predicts that Turkey's brands will eventually rank among the world's top brands. The CEO of BrandFinance, David HAIGH, emphasizes the importance of this research for all industries and predicts that the study will be expanded in the future to cover more specific industries. The BrandFinance Turkey Director, Muhterem İLGÜNER, predicts that the development of the country's brand will be facilitated by the increasing number of companies listed on the stock market and the availability of more business data.
