Brand Finance has been measuring brand strength and value for over a decade. The 2014 report on Singapore's intangible assets and brands highlights the importance of intangible assets in corporate Singapore. The total value of Singapore's top 100 brands and brand portfolios in 2014 is US$40.20 billion, representing a marginal decrease over last year's study. Only 32% of Singapore listed value is contributed by intangibles, compared to a global average of 53%. The report also discusses Singapore's position as an IP hub for Asia and the importance of integrated reporting and brand performance.
