The BrandFinance Turkey 100 is a study by Brand Finance that analyzes and ranks the top 100 most valuable companies in Turkey by brand value. The study is the only one of its kind and provides important insights into the Turkish economy. The report highlights the importance of developing valuable brands in order to achieve sustainable competitive advantage in the country. Private companies and the government are increasingly focusing on developing valuable brands through effective strategies. The growth in publications and interest in evaluation lists is a reflection of the increasing interest in this area. The BrandFinance Turkey 100 study will contribute to this development. The study has been conducted for the eighth year and is a reputable indicator of company reputation.