Brand Finance Turkey 100 is a report by Brand Finance, a leading independent brand valuation and consulting firm. The company's mission is to establish a bridge between marketing and finance. Since its founding in 1996, Brand Finance has been helping companies and organizations of all types to establish relationships between their brand and financial results. The company calculates the financial value of brands and publishes approximately 100 reports annually, ranking the world's top 5,000 brands by country and sector. Brand Finance has a unique combination of different expertise, providing services in areas ranging from marketing to market research, from brand strategy to visual identity, from tax to audit. The company is audited by the Institute of Chartered Accountants in England and Wales and is a member of the International Valuation Standards Council.