The BrandFinance Football 50 is a study that ranks the top 50 most valuable football clubs by brand value. Bayern Munich is currently the top ranked club, followed by Manchester United and Real Madrid. The study is conducted by Brand Finance plc and is the only one of its kind to analyze and rank football club brands. The report highlights the importance of brand value for football clubs and provides insights into the performance of individual players and stadium naming rights. The methodology used in the study is also discussed. The report is published annually and is intended for owners, marketers, players, and fans of football.