The Brand Finance Football 50 is an annual study that ranks football clubs based on the value of their brands. The study highlights the importance of recognizing the value of a football club's brand, as it can lead to increased revenue through sponsorship deals and other commercial activities. The Premier League's record-breaking broadcasting deal is cited as an example of the strength of the league's brand, which is attributed to both the management of the league and the individual clubs' mythology and iconography. The study emphasizes the need for clubs to harness their brand in the correct way to maximize revenue and invest in infrastructure and playing staff.
