The BrandFinance Global Banking 500 report is an annual analysis of the financial value of the world's top 500 banking brands. The report includes a brand rating and brand value for each brand, which is a benchmarking study of the brand's strength, risk, and future potential relative to its competitors. The report also includes a summary measure of the brand's financial strength. In 2008, the banking crisis dominated the headlines, resulting in significantly adjusted expectations of future financial performance, enterprise values, and brand values. Only 31 of the top 500 banking brands grew their brand value this year, and across the 500, there was a brand value destruction equivalent to US$218 billion. The report serves as an opinion on the current state of the banking industry and provides insights into the strengths and weaknesses of the top brands.
