The Banking 500 report by Brand Finance is an annual ranking of the world's most valuable banking brands. The report provides a methodology for calculating brand value and includes an executive summary and a full table of the top 500 brands. The report emphasizes the importance of understanding and monitoring brand performance in order to effectively use a company's most important asset, its brand. The report also highlights the challenges that marketing teams face in communicating the value of their work to the board and finance teams, and the resulting underestimation of the importance of brands to the business. The report provides guidance on how to overcome these challenges and make the most of a company's brand.
