The Brand Finance Top 50 Vietnam Brands 2015 report ranks the top 50 most valuable brands in Vietnam. The report emphasizes the importance of intangible assets, such as brand and equity, in driving corporate performance. The value of intangibles in Vietnam accounts for over 38% of a company's value, yet they are often overlooked by management. The report suggests that tracking and measuring brand value is critical for companies to demonstrate their brand's status as an asset and to indicate the value generated through investment in brand equity.
