The Brand Finance Top 50 Vietnamese Brands 2017 report highlights the importance of strong brands in attracting customers, building loyalty, and making money. However, many organizations fail to effectively use their brands, missing opportunities to monitor and leverage their financial value. Brand Finance bridges the gap between marketing and finance, providing financial guidance and accountability for marketing spend. The report emphasizes the need for a rigorous approach to monitoring brand performance, using both qualitative and financial measures. By connecting brands to the bottom line, organizations can improve communication, reduce waste, and ultimately increase profitability.
