Brand Finance Vietnam 50 September 2019 is an annual report that ranks the most valuable Vietnamese brands. The report is based on the brand valuation and strategy consultancy of Brand Finance, which has been helping companies and organizations connect their brands to the bottom line for over 20 years. The report evaluates which brands are the strongest and most valuable, and is based on the internationally recognized standard on Brand Valuation – ISO 10668 and the recently approved standard on Brand Evaluation – ISO 20671. The purpose of a strong brand is to make money, and organizations should monitor brand performance and use their brands effectively to maximize their financial value. However, many organizations fail to do so, missing opportunities to effectively make use of their most important assets. As a result, marketing teams struggle to communicate the value of their work and boards underestimate the significance of their brands to the business.
