Finland's 102 most valuable brands were analyzed in the annual report by Brand Finance. The top brands included Nokia, Fortum, and Kone. The report emphasized the importance of monitoring brand performance and using financial rigor to understand the value of brands. The report also highlighted the challenges faced by organizations in effectively utilizing their brands and the potential financial opportunities that can be missed. The report concluded by stating that marketing teams struggle to communicate the value of their work and boards underestimate the significance of their brands to the business.
