The annual report on the most valuable Finnish brands, published by Brand Finance Finland in May 2018, highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff. However, the primary purpose of a commercial brand is to make money, and most organizations fail to effectively use their most important assets. Monitoring of brand performance should be a next step, but it is often sporadic and lacks financial rigor. As a result, marketing teams struggle to communicate the value of their work, and boards underestimate the significance of their brands to the business. Brand Finance bridges the gap between marketing and finance, providing expertise in market research, visual identity, tax, and accounting. By connecting brands to the bottom line, Brand Finance helps organizations maximize the financial value of their brands.
