The annual report on the most valuable Irish brands, published by Brand Finance in April 2017, provides insights into the financial value of Irish brands. The report ranks the top 100 Irish brands based on their financial strength, market value, and future potential. The report also highlights the importance of monitoring brand performance and communicating its value to stakeholders. The report is based on a rigorous methodology that takes into account various factors such as brand strength, financial performance, and market share. The report provides valuable insights for businesses looking to improve their brand value and financial performance.