Brand Finance Football 50 May 2018 report highlights Manchester United as the most valuable football club brand, retaining its position from the previous year. The club's success in the Champions League, recent trophy wins, and positive fan sentiment have contributed to its strong brand value. Additionally, the report extends its global fan research to include India and the United States, providing insights for corporate brands and football clubs to engage with these audiences. FC Barcelona is also a big winner, regaining its position as the world's strongest football club brand despite losing star player Neymar Jr. The report's fan research also finds that the English Premier League is the world's most popular league among audiences in China, India, and the USA.
