Consumer packaged goods (CPG) companies are facing similar challenges to retailers, including changing consumer demands for faster deliveries and easier returns. Amazon has disrupted its markets by revolutionizing supply chain management, logistics, and operations through the use of big data analytics, automation, cloud computing, robotics, and AI. However, these changes also present an opportunity for retailers and CPG companies to modernize their supply chains through digital transformation and technologies such as cloud computing, AI, IoT, and big data analytics. By leveraging these technologies, retailers can reduce costs, increase efficiency, improve agility, and create a more consumer-focused experience for customers, partners, and employees. The retail industry is undergoing a major upheaval, and companies that can adapt and innovate through digital transformation will be better positioned to compete with Amazon and other market disruptors.
