The report, "SUCCESS KIT: How to Rethink and Reinvent Research," discusses the need to create a "better normal" in the wake of the COVID-19 pandemic, social justice movements, and economic downturn. The report emphasizes the importance of listening to stakeholders and identifying emerging experience gaps in order to create successful experiences for customers and employees in the new world. The report also highlights the need for organizations to act quickly to close these gaps and redefine experiences. Overall, the report provides valuable insights for researchers and organizations looking to navigate the "new normal" and achieve success.
