This e-book provides guidance on designing inclusive surveys that ensure every voice is heard. The importance of inclusive design is highlighted, as it helps to collect better data by considering respondents' languages, backgrounds, perspectives, and experiences. The authors emphasize that inclusive design goes beyond adjusting demographic questions and requires putting aside biases to get accurate, insightful data. They also discuss measurement invariance errors and how they can be avoided by writing survey questions that are based on a wide range of experiences. The book is written by Emily Geisen, Senior Experience Management Scientist at Qualtrics, and Mandy Sha, Research Director and Lead editor of The Essential Role of Language in Survey Research.
