The report, "Scaling UX impact in a digital-first world," discusses how world-class UX teams can deliver breakthrough experiences at scale. The guide provides best practices for improving user experiences and the quality of insights, exposing teams to new ways of thinking and working, fostering a culture of continuous learning and contribution, and pushing the envelope on UX research innovation. The report also highlights the importance of leveraging research tools and techniques to drive efficiency and innovation. The foreword is written by Lada Gorlenko, Director of Experience Research at Smartsheet, and Lauren Palmer, Director of UX Research at Google.
