This report discusses the importance of experience design in creating impactful products and services. Experience design involves putting customers at the center of the design process, using research, testing, and analytics to gain insights and develop solutions that meet their needs. This process is iterative and collaborative, and it requires a culture of design thinking where everyone has access to quality market and consumer insights. The report emphasizes the need for always-on insight, which can be achieved by continuously collecting feedback and monitoring behavior. Ultimately, experience design enables organizations to create products, services, and interactions that people love.
