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IT Services 25 2023

信息技术2023-01-17Brand Finance林***

AI智能总结

IT Services Industry Overview: 2023

Introduction

Brand Finance's annual report on the most valuable and strongest IT Services brands for 2023 highlights the sector's resilience and adaptability post-pandemic, emphasizing the importance of brand valuation in understanding a company's overall worth and strategic positioning.

Key Brand Value Highlights

Accenture remains the most valuable IT services brand, valued at $39.9 billion.
TCS and Infosys consolidate their positions in the top three, with 2% growth in brand value.
HCLTech experiences a 7% increase in brand value, marking its rebranding efforts as effective.
Tech Mahindra leaps four places in the ranking, demonstrating significant growth to $3.5 billion in brand value.
NTT DATA shows strong growth, up 55%, following successful brand integration.
Globant, Thoughtworks, and EPAM continue to see solid growth in brand value.
TietoEvry and Reply, Finnish and Italian brands respectively, debut in the top 25 ranking.

Industry Trends

The IT services sector has undergone a transformative shift post-pandemic, focusing on digital solutions and innovation to support businesses adapting to new and hybrid working models. As global technology evolves, these brands have invested strategically to reposition themselves effectively in the post-COVID landscape. The high demand for services during the pandemic underscored the critical role of IT in facilitating business continuity and digital transformation.

Strategic Adjustments

In response to changes in customer behavior and evolving market dynamics, IT services brands are recalibrating their strategies. This includes enhancing digital capabilities, focusing on customer-centric solutions, and leveraging emerging technologies like cloud computing, artificial intelligence, and cybersecurity to maintain competitive edge.

Brand Value Drivers

Key drivers of brand value in the IT services sector include customer trust, innovation, market leadership, and strategic partnerships. Brands that successfully integrate these elements into their offerings are likely to experience sustained growth in brand value.

Future Outlook

The outlook for the IT services industry is promising, with ongoing technological advancements and increasing digitalization driving demand for specialized services. Brands that continue to innovate, prioritize customer needs, and leverage strategic partnerships will likely thrive in this dynamic environment.

Conclusion

The IT services sector has demonstrated remarkable adaptability and growth in the face of unprecedented challenges. The brands featured in the Brand Finance IT Services 25 2023 ranking exemplify the power of strategic investments and innovation in building strong, resilient brands. As the industry evolves, these trends and insights offer valuable guidance for future growth and success.

ITServices 2023 25 TheannualreportonthemostvaluableandstrongestITServicesbrands January2023 Contents. AboutBrandFinance3 Foreword7 DavidHaigh,Chairman&CEO,BrandFinance RankingAnalysis9 BrandValue&BrandStrengthAnalysis10 BrandValueRanking16 Insights17 TrendsintheITServicesSectorin202318 LorenzoCoruzzi,AssociateDirector,BrandFinance BrandSpotlights24 Infosys25 SumitVirmani,CMO,Infosys TCS28 AbhinavKumar,ChiefMarketing&CommunicationsOfficer–GlobalMarkets,TCS TechMahindra31 HarshvendraSoin,GlobalChiefPeopleOfficer&HeadofMarketing,TechMahindra Methodology35 OurServices42 ©2023Allrightsreserved.BrandFinancePlc. AboutBrandFinance. BrandFinanceistheworld'sleadingbrandvaluationconsultancy. WebridgethegapbetweenmarketingandfinanceBrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofall typestoconnecttheirbrandstothebottomline. Wequantifythefinancialvalueofbrands Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually. WeofferauniquecombinationofexpertiseOurteamshaveexperienceacrossawiderangeofdisciplinesfrommarketingandmarketresearch,to brandstrategyandvisualidentity,totaxandaccounting. Weprideourselvesontechnicalcredibility BrandFinanceisacharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,andthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil. OurexpertshelpedcrafttheinternationallyrecognisedstandardsonBrandValuation–ISO10668andBrandEvaluation–ISO20671.Ourmethodologyhasbeencertifiedbyglobalindependentauditors–AustrianStandards–ascompliantwithboth,andreceived theofficialapprovaloftheMarketingAccountabilityStandardsBoard. GetinTouch. Forbusinessenquiries,pleasecontact:RichardHaigh ManagingDirectorrd.haigh@brandfinance.com Formediaenquiries,pleasecontact:MichaelJosem AssociateCommunicationsDirectorm.josem@brandfinance.com Forallotherenquiries: enquiries@brandfinance.com +442073899400 www.brandfinance.com linkedin.com/company/brand-finance twitter.com/brandfinance facebook.com/brandfinance youtube.com/brandfinance Requestyourown BrandValueReport ABrandValueReportprovidesacompletebreakdownoftheassumptions,datasources,andcalculationsused toarriveatyourbrand’svalue. Eachreportincludesexpertrecommendationsforgrowingbrandvaluetodriveperformanceandoffersacost-effectivewaytogainingabetter understandingofyourpositionagainstpeers. Insight Visitbrandirectory.com/request-a-valuation t s oremailenquiries@brandﬁnance.com Strategy e f i Benchmarking n BrandValuation B e SummaryBrandStrengthTracking C RoyaltyRates Education o n t e n CostofCapitalAnalysis Communication t s CustomerResearchFindings Understanding CompetitorBenchmarking Brandirectory.com Brandirectoryistheworld’slargestdatabaseofcurrentandhistoricalbrandvalues,providingeasyaccesstoallBrandFinancerankings,reports,whitepapers,andconsumerresearchpublishedsince2007. +Browsethousandsofpublishedbrandvalues +Trackbrandvalue,strength,andratingacrosspublicationsandovertime +Useinteractivechartstocomparebrandvaluesacrosscountries,sectors,andglobalrankings +Purchaseandinstantlyunlockpremiumdata,completebrandrankings,andresearch Visitbrandirectory.comtofindoutmore. BrandFinanceGroup. BrandFinanceInstitute BrandFinanceInstituteistheeducationaldivisionofBrandFinance,whosepurposeistocreateandfosteraprofessionalenvironmentforknowledge-sharingandnetworkingamongpractitionersandexpertsinthemarket.BFIorganisesevents,in-companytraining,and corporateeducationalinitiativesaroundtheworld.Inthequestformarketingexcellenceandwiththepurpose toequipthebrandvaluationandstrategypractitionerswiththenecessaryskillsandtools,wehavedevelopedawiderangeofprogrammesandcertificationsincollaborationwiththemostcovetedbusinessschools,universitiesandthoughtleadersinthefield. BrandDialogue BrandDialogueisapublicrelationsagencydevelopingcommunicationsstrategiestocreatedialoguethatdrivesbrandvalue.BrandDialoguehasover25yearsofexperienceindeliveringcampaignsdrivenbyresearch,measurement,andstrategicthinkingforavarietyofclients,withastrongbackgroundingeographicbranding,includingsupportingnationbrandsandbrandswithageographicalindication(GI).BrandDialoguemanagescommunicationsactivitiesacrossBrandFinanceGroup'scompaniesandnetwork. VI360 VI360isabrandidentitymanagementconsultancyworkingforclientsofallsizesonbrandcompliance,brandtransition,andbrandidentitymanagement.VI360providestraightforwardandpracticalbrandmanagementthatresultsintangiblebenefitsforyourbusiness. BrandFinanceITServices252023brandirectory.com/it-services5 GlobalBrand EquityMonitor Originalmarketresearchonover5,000brands40countriesand31sectorscovered Morethan150,000respondentssurveyedannually Wearenowinour7thconsecutiveyearconductingthestudy Visitbrandirectory.com/consumer-research oremailenquiries@brandﬁnance.com Foreword. Brandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhowitcontributestotheoverallva

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