Fútbol 50 2022

Brand Finance Football 50 2022 Report highlights:

1. Executive Summary: Brand Finance, the leading independent brand valuation consultancy, has released its annual ranking of the world's most valuable and strongest football brands. The report showcases the growth and recovery of the global football industry, with a focus on the financial aspects of the sport.

2. Value of Brands: The Real Madrid FC remains the most valuable football brand globally, valued at €1.525 billion, with an elite brand strength score of 94 out of 100. It is followed closely by FC Barcelona, which has dropped to third place, surpassed by Manchester City FC.

3. Growth and Recovery: The top 50 football clubs' brands have seen a significant increase in value, growing by €2.321 billion compared to the previous year, indicating a strong recovery from the impacts of the COVID-19 pandemic.

4. Spanish Football Dominance: Spain boasts eight clubs in the top 50 list, contributing significantly to the overall value. Real Madrid and FC Barcelona together account for 25% of the top 10 brands' total value. Real Betis, with a 33.2% increase in brand value, is the fastest-growing club this year.

5. Global Expansion and Patronage: Most Spanish clubs are focusing on new sponsorships and expanding their international presence, strategies that contribute to the growth of their brands.

6. AC Milan's Comeback: AC Milan has experienced a remarkable resurgence, increasing its brand value by 76%. This marks their first attempt at securing a league title in 11 years.

7. Non-European Presence: Flamengo, the only non-European team in the top 50, has entered the ranking as the sole representative from outside Europe.

8. Strategic Focus: The report underscores the importance of brand valuation for clubs, including the role of strong brands in attracting sponsors, improving player recruitment, and enhancing fan engagement.

9. Influence of External Factors: The financial health of clubs, including debt levels and financial strategies, plays a critical role in brand valuation and overall success.

This report offers insights into the dynamic nature of the football industry, highlighting the importance of strategic brand management for long-term success and profitability.