The "Brand Finance Italy 50" report, published in April 2021, ranks the 50 most valuable and strongest Italian brands. The report is produced by Brand Finance, a leading independent brand valuation consultancy that bridges the gap between marketing and finance. The company annually analyzes and values the world's 5,000 most important brands to produce over 100 rankings and reports across all sectors and countries. The report provides an executive summary, methodology, brand value analysis, and brand strength assessment. The report also includes the Global Soft Power Index and a list of the top 50 Italian brands. The company's team includes experts in market research, brand strategy, visual identity, corporate finance, and taxes. The report is available on the company's website and on branddirectory.com.
