The Brand Finance Italy 50 report of March 2018 highlights the importance of brands in attracting consumers, building loyalty, motivating staff, and generating revenue. However, many companies fail to fully utilize the value of their brands, resulting in missed opportunities and poor performance. Monitoring brand performance should be a natural part of business operations, but is often overlooked or limited to metrics such as知名度、满意度和声誉。This leads to marketing teams struggling to communicate the value of their work and boards undervaluing the importance of brands within the business. Finance teams, skeptical and hesitant about the marketing language, often do not support necessary investments. Without a financial perspective, marketing investments can lead to ineffective results and a slow but gradual decline due to poor communication and wasted resources, ultimately resulting in a devastating negative impact. Brand Finance bridges the gap between the marketing and financial worlds, with teams with deep experience and expertise in areas such as market research, visual identity, taxation, and accounting.
