The annual report on the most valuable Italian brands for May 2017 provides a ranking of the top 50 Italian brands based on their financial value. The report also compares the Italian ranking with the Brand Finance Australia 100 and Brand Finance Global 500 rankings for March 2016 and February 2016, respectively. The report highlights the importance of monitoring brand performance and the lack of financial rigor in many organizations' approach to brand management. It suggests that marketing teams should communicate the value of their work to boards, which in turn should understand the significance of their brands to the business.
