Brand Finance's annual report on the most valuable brands in Latin America for October 2020. The report provides an analysis of the brand value of the top 100 brands in the region, including an analysis of the sectoral reputation and the impact of COVID-19 on the global soft power index. The report also includes a methodology for researching markets, equity measures of brand, and services for consulting, evaluation, and communication. The report is published by Brand Finance, an independent, leading brand valuation and strategy firm.
