Brand Finance's annual report on the most valuable brands in Latin America for September 2018 highlights the importance of strong branding in generating revenue for businesses. The report emphasizes the need for companies to track the performance of their brands and invest in marketing efforts accordingly. However, many companies fail to do so, missing out on valuable opportunities and undervaluing the importance of their brands to their business. As a result, marketing teams struggle to communicate the value of their work, and executive boards underestimate the importance of their brands. This can lead to misaligned investments and a downward spiral of poor communication, resource waste, and negative impact on employees. Brand Finance bridges the gap between the marketing and financial worlds, providing expertise in a wide range of disciplines to help companies make informed decisions about their branding efforts.
