Brand Finance Global 500 January 2020 is a report that ranks the world's most valuable and strongest brands. The report provides a breakdown of the assumptions, data sources, and calculations used to determine brand value, as well as expert recommendations for growing brand value to drive business performance. The report includes regional and sector analysis, as well as brand strength and reputation analysis. The report also provides a cost-effective way to understand a brand's position against competitors. Brand Finance is the world's leading independent brand valuation consultancy, founded in 1996 with the aim of bridging the gap between marketing and finance.