The Brand Finance Global 500 report is an annual ranking of the world's most valuable global brands. The report aims to bridge the gap between marketing and finance by providing a comprehensive analysis of brand performance and financial value. The report highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff, but emphasizes that the primary purpose of a brand is to make money. The report suggests that many organizations fail to effectively utilize their most important assets, and that monitoring of brand performance should be more systematic and financial in nature. The report also notes that marketing teams often struggle to communicate the value of their work to boards, which can lead to underestimation of the importance of brands to the business. The report concludes that by bridging the gap between marketing and finance, Brand Finance can help organizations make better decisions about their brand investments.
