The Brand Finance Hotels 50 report, published in May 2019, provides an annual assessment of the most valuable and strongest hotel brands. The report ranks the top 50 hotel brands based on their financial performance and brand strength. The methodology used to evaluate the brands includes market share, brand recognition, brand value, and customer loyalty. The report also includes a sector reputation analysis and definitions of key terms. Brand Finance is a leading independent brand valuation and strategy consultancy that has been helping companies and organizations connect their brands to the bottom line for over 20 years. For more information, please visit their website or contact them directly.